Thomas Edison was quoted saying, “Many of life’s failures are experienced by people who did not realize how close the were to success when they gave up.” I see this constantly in the fitness world. Clients work work work and struggle to see results and then drop off. They don’t see the big picture and how the struggle is necessary to reach the goals, and if they would stick with it just a little longer they would reach the goals they set in the first place. 

I recently heard a story about a coach who tells her clients to “be a buffalo.” The reason for this, she explained, is that during a storm if you observe the buffalo they do not run from the storm, but they actually run towards the storm. The reason for this is simple. Running directly toward the storm means that they will only have to face the wind and rain for a small time and if they keep running, they’ll be on the other side of the storm as it moves across the plains. The short burst of bravery it takes them to weather the storm gets them back into warm sunny skies much faster.